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Posted on: September 19, 2018

City Council Adopts 2018 Strategic Plan

Cover of the 2018 Strategic Plan

At the September 18  meeting, your City Council formally adopted the 2018 City of Rowlett Strategic Plan – a visionary long-term plan covering every aspect of the City, providing vision and structure for our continued collaboration, goal-setting, and progress across all areas of your local government. Our last Strategic Plan took effect in 2005; and the 2018 plan builds on that foundation while updating it for the future. The primary goal of the 2018 Strategic Plan is to recalibrate the City’s long-range planning and to develop a framework to assist the City Council with its policy decisions regarding core services, facilities, and infrastructure. Based on extensive engagement with the community at large, City staff, and the City Council, this plan lays out the work we must do, who is accountable, and how to measure our collective impact.


City of Rowlett Vision

“A well-planned lakeside community of quality neighborhoods, distinctive amenities, diverse employment, and cultural charm. THE place to live, work, and play.”


The City’s mission, vision, and values were developed to provide the bedrock for the plan. It includes seven key outcome areas (see graphic) designed to guide policymakers and municipal managers in setting goals, focusing energy and resources, strengthening operations, establishing agreement around intended outcomes, measuring results, and assessing and adjusting the City’s direction in response to a changing environment. The strategic objectives in each outcome area were formed through a comprehensive analysis of citizen needs and desires, local and national trends, and information from experts within the City organization. Our strong commitment to provide world class municipal services for an exceptional community underlies every one of these strategic objectives.


We would like to express our sincere appreciation to the citizens who provided their time and input to the process, the City Council for their leadership, and City staff for their hard work and dedication to the Rowlett community.


We encourage you to review your 2018 City of Rowlett Strategic Plan!

2018 City of Rowlett Strategic Plan
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